Last updated: 11/09/20
As a small business we are not required by law to adhere to the Australian Privacy Principles. We choose to follow the National Privacy Principles (NPPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act), but are not legally bound by them. The NPPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.
A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Federal Privacy Commissioner at https://www.oaic.gov.au/.
What is Personal Information and why do we collect it?
Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we collect include: names, email addresses, addresses, social media handles and phone numbers.
This Personal Information is obtained in many ways including by phone (including by text message), by email, via our website https://bytaralouise.com.au, from social media and chat applications, your IP Address, from other publicly available sources, from cookies and pixels on our website, social media and from third parties.
We collect your Personal Information for the primary purpose of providing our products and services to you, providing information to, and communicating with our clients and for direct marketing purposes. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by following the unsubscribe link or letting us know.
When we collect additional and specific Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.
You can review, correct, update or delete your Personal Information by logging into your account (if appropriate) and making the changes yourself or contacting us directly to do so.
Sensitive information is defined in the (Australian) Privacy Act to include information or your opinions including an individual’s racial or ethnic origin, political opinions, membership of political associations, religious or philosophical beliefs, membership of a union or other professional body, criminal record or health information. For our purposes we typically do not require access to sensitive information to provide our services, though for cultural awareness you may choose to obtain some information when transacting in person.
Payment and credit card details are encrypted and stored with secure third-party providers. We do not gather or store credit card information.
How we use your information
Personal Information: We use the information we collect to deliver our products and services to you, including: communicating with you, providing customer support, notifying you of updates and offers, sharing useful content, obtaining feedback and measuring customer satisfaction, diagnosing problems, and providing you with a personalised website experience.
Marketing communications are only sent to you if you have requested or subscribed to them, or it could be reasonably be expected we would market to you (for instance because you have purchased other products or services from us). You can opt out of our marketing communications at any time, by unsubscribing or emailing us and your request will be actioned immediately where possible, or within 24 hours.
Generic (non-identifiable) Information: We use data collected mainly in aggregate, and without personal identification to improve our products and services, including: monitoring user activity, analysing and reporting on such, maintaining our website, advertising our products and services, identifying user needs and usage behaviour, and to improve customer satisfaction.
Any information you choose to make publicly available, such as blog comments and testimonials on our website, may be subsequently removed by you, or in request to us. However please be warned copies of this information may remain viewable in cached and archived pages on other websites or if others have copied or saved the information. We are unable to control or do anything about these copies. Therefore, please remember on the internet in general, what goes online can stay their permanently. Before posting publicly please consider this factor.
Storage and security of your information
Your Personal Information will be stored with the utmost care and we take all reasonable means to protect the confidentiality of your Personal Information while in our possession or control. Information we receive from you is stored and protected on our secure servers from unauthorised use, modification, disclosure or access. Credit card information is transmitted via respected third-party providers and is encrypted before transmission and is not stored by us on our servers.
To enable us to deliver our products and services, we may transfer information we collect about you, including Personal Information, locally and globally for storage and processing. If your Personal Information is transferred and processed outside Australia, it will only be transferred to countries that have adequate equivalent privacy protections.
We retain your Personal Information for as long as needed to provide services to you and as otherwise necessary to comply with our legal obligations, resolve disputes and enforce agreements.
When your Personal Information is no longer needed for the purposes obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of seven (7) years.
In the unlikely event there is a breach of our security and your Personal Information is compromised, we will promptly notify you in compliance with the applicable law.
Cookies and pixels
We value your privacy and will never sell or distribute Personal Information or any customer information.
Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances we may be provided with information by third parties, including data collected from cookies and pixels on our website and in our advertising and social media.
Disclosure of your information
We may have a rare need to disclose certain information, which may include your Personal Information, to comply with legal or regulatory purposes. Also, we may use your Personal Information to protect the rights, property or safety of our business, our customers or third parties.
If there is a change of control in this business (whether by merger, sale, transfer of assets or otherwise), which may include your Personal Information, your customer information could be transferred to the purchaser under a confidentiality agreement. We would only disclose your Personal Information in good faith and where required due to any of the above circumstances.
Links to third party websites
We may also connect with, transmit and receive data from third-party websites about you including Social Media and Google Analytics.
Website Disclaimer and Website Terms and Conditions
Foreign residents and General Data Protection Regulation (GDPR)
Our business is based in New South Wales (NSW), Australia, however we recognise some of our website users and potential clients may be based in other countries. To the extent permitted by law, our website will be governed by NSW and Australian Commonwealth laws, and not laws of foreign countries.
For GDPR, we are the Data Controller of your Personal Information. Data Processors may include third party Service Providers. We may utilise Cookies to monitor and improve your use of our website. All users have the right for their personal information to be corrected, amended, deleted or the data to be limited. Please note any data gathered for representative or statistical purposes and not specifically attributed to you personally is excluded. We will adhere to any reasonable legal requirements, subject to confirmation we are subject to uphold the legal requirement to you.
If you have previously provided consent to use or store your Personal Information, you may later withdraw that permission. Please note this may limit your future use of our website and our products and services.
Any and all complaints regarding our treatment of your privacy will be handled seriously and promptly. Please contact us to make a complaint. We will respond within 48 hours.
By Tara Louise